Career growth · 5 min read
Negotiating an offer without the awkwardness
For most people, negotiating an offer is the most uncomfortable part of getting a job. It feels like risking the whole thing over money. In reality, employers expect it, a single reasonable counter almost never loses an offer, and the few minutes it takes can be worth a great deal over the life of the role. The discomfort is real, but the risk is mostly imagined.

Do the research first
You cannot negotiate well without a number in mind, and a vague sense of "more" is not a number. Find a realistic range for the role, your level of experience and the location, using salary guides, advertised ranges and honest conversations with people in your field.
Then settle on three figures before any conversation: what you would be delighted with, what you would accept, and the point below which you would genuinely walk away. Knowing these keeps you steady when the moment comes.
Let them name a number first if you can
If you are asked for your expectations early, a range is a fair answer, and it is reasonable to say you would like to understand the full role before committing to a figure. Whoever names a number first tends to give ground, so where you can, let it be them.
Make the ask, then stop talking
When you do counter, state what you are looking for clearly, give a brief reason, and then stop. Do not soften it, talk over it, or apologise for it.
Silence after an ask feels excruciating, so most people rush to fill it and end up arguing themselves down. Let the pause sit. It is doing your work for you, and the other side will usually respond to it.
What a counter actually sounds like
It helps to have the words ready, because the moment itself is when nerves take over. A counter does not need to be clever, just clear and warm.
Something like: "Thank you, I am really pleased with this. Based on my experience and what I have seen for similar roles, I was hoping for something closer to X. Is there room to get there?" Then stop, and let them answer.
Notice the shape of it: appreciative, specific, reasoned, and finished with a question that hands the conversation back. No apology, no ultimatum, no long justification.
Negotiate the whole package
Base salary is only one lever, and often the hardest to move. Several other things carry real value and are easier to say yes to.
- Flexible or remote working days
- Annual leave and your start date
- A learning or development budget
- The timing and basis of your first salary review
- A one-off sign-on amount where a higher base is not possible
If the base genuinely cannot shift, a thoughtful ask on two or three of these can be worth just as much to you.
If the answer is no
Sometimes there is genuinely no room, and that is a normal outcome rather than a failure. Ask whether the figure could be revisited at a first review, get any such understanding in writing, and then decide on the offer as it actually stands, not on what you hoped it would be. How a company handles the conversation also tells you something useful about it, before you have even joined.
Keep it warm, and get it in writing
You are about to work with these people, so the tone matters as much as the terms. Stay friendly, collaborative and appreciative throughout, even as you push. You are not opponents, you are agreeing how to start well.
Once you settle, ask for the final offer in writing, and do not resign your current job until you have it in hand.
A counter is normal, not greedy
Worrying that asking will make you look greedy is what keeps most people from ever trying. A polite, well-reasoned counter does the opposite: it signals that you value your work and know your worth, which is exactly the impression you want to start on. The people across the table did the same thing when they were hired.
The short version
Negotiating well is not a fight. It is research, a clear ask, a little patience, a focus on the whole package, and a warm tone from start to finish.